Last month, we spoke about how social media advertising is the new normal, this month we are coming at you with top social media marketing strategies. In the history of advertising and marketing it has never been easier to find your target audience. With a tap of a hashtag or a quick search you can find like minded individuals and create connections. The built in algorithms are definitely a plus!
So how can we take advantage of social media and maximize our exposure? Well here we bring you the top social media marketing trends that are sure to take your business to the next level and help find your target audience.
Stories Posts vs Feed Posts: These days people are more inclined to tap on a story and watch than scroll through a timeline. Why? Stories are more authentic, in the moment, and give us a glimpse of what that person’s everyday life looks like. Stories build a bond with your audience.
Short-form storytelling: With social media outlets like Instagram and TikTok the golden rule is keep it under a minute! These short stories can be product reviews, product demos, but they need to be captivating, engaging and informative all under one minute. Audiences attention spans are getting shorter and shorter, long gone are the days in which we would sit through 5 or 10 minute videos.
AI Ad-tracking: With technologies very fast advancements, artificial intelligence has made strides. AI ad-tracking allows for ad optimizations. As stated by Yakk Digital, a digital marketing agency, the return-on-ad-spend increased by 25% since enacting artificial intelligence tracking for their ads.
Community: Human beings crave connection, community and a sense of belonging. Creating a sense of community through your social media platform is so important to brand loyalty. This may look like doing live streams, joining live streams and well as interacting with your audience in the comments.
Social media has been around for over 20 years, and it does not look like it is going anywhere. The best thing you can do for your brand is embrace it, invest, and do your research on social media trends. If you enjoyed this blog post and would like to discuss social media advertising at greater length with us contact GC Creative today. We are here to help.